As Seen On: Responsible Consumption and Production

 

1. Plot Description: It is a movie and it is all about food adulteration. The food producing companies and global consumable companies mix toxic chemicals in food products. A worker in one of the food companies who is working is sales marketing department comes to know about the conspiracy and learns how he manipulates other consumers to use those toxic products without his knowledge before. He feels ashamed of the work and gets humiliated. Later he wants to work with all the regulations made by government, also he wages war against companies involved in food adulteration. He finds out the real culprit behind it. 
2. Advocates to food consumers: It advocates about food production and consumption in day-t-day life, i.e., the basic necessities children and adults consume. We earn, work hard to fulfill the needs of firm, food and fabric. Not only we consume eatables that we get, but it is quality food we need to healthy and happier life to lead.

But many of us has nil knowledge whether the consumable food is good or bad, does it contains any chemicals added which have severe levels, does it contains any expired nutrients added etc., hero wants to make understand what is actually happening to workers and employers. It all says about food consumables and the relation between producers and consumers (workers and customers). We are going to work for employers with honesty but not for the mistakes. 

3. Scenario: Generally, Junk foods are not only made by natural essentials. Food we use are manufactured using toxic chemicals. Chemicals are added to products to enhance the color and taste. Few companies add large quantity to make more profits. Customers consume these poisonous products. One of the customers consumes thrice a day to produce evidence before judiciary about the crime they are making and how it effects the end user. Reputed companies tamper the food and ultimately it is us who paranoid about eating anything.

An idea then comes to an employee as “Why can’t they convey the consumer problems to workers? Consumer buys the product directly from the manufacturer or wholesaler or retailer. But we forget, it is the worker/employee of particular manufacturing product company who makes it to us. We neither communicate them nor they do.

We are unknown to each other, but they are the one who makes consumables, the ingredients added to it. They are indirectly responsible for food consumption intake may it be good or bad. Employers who are making mistakes on purpose with the help of their workers by misusing. Similarly, we can’t force a consumer to stop buying goods. 

4. Hidden facts: The workers, who manufacture the products and the consumers, who use them are the very same people. A person remains as worker for 08 hours, the remaining 16 hours they will be consumers. He’s living in the society that he’s running by working. You can’t get workers oppose to their employers. It’s foolish that workers realize their folly. We are not going to tell the workers how to work? Everyone says to work hard, work smart, but no one says to work good with quality. One needs to be loyal to their work.

Loyalty is additional work which is not seen in physical with the labor work we do for the wages. But when there is breach of loyalty there comes a question, why do I have to be loyal to you? We need to set boundaries for our loyalty levels. We get paid for the work we do. No employer can decide it. It’s not a bribe to conceal their wrong doings. If we break the loyalty, how great the employer is, it’s easy to defeat them. 

5. Initiation is required: The first step is to bring the workers united, to amass the support of all the five department heads. Raw materials, finished goods, mixing, quality check, packing.  A product will be essential only for a few people in the market. But the company will force us to get into 100 people. And workers do so by using marketing techniques.

The first 40 people will but it saying it is essential as soon as they take it to them. After that they will make the next 30 people believe that it’s essential and sell them the products. The challenge is to sell it to the remaining 30 people. They won’t buy it no matter what you say. They deal with them emotionally by exploiting their sympathy towards as and win them over by being. But their job affects lives of common people. Harmful chemicals may or may not be present in products.

An employer may not understand the pain of consumer loss, even other consumer cannot understand pain, but consumer believes a worker will. Division of labor is extracted but not division of crime. Workers are closer to consumers than employers and be loyal to them. The workers hadn’t realized their loyalty was being misused. The loyalty shown to bad boss is betraying trusting customer.

6. Conclusive Analysis: 

Sustainable consumption involves consideration of the extent to which the products consumed meet the needs of consumers and contribution to quality of life. Sustaining of global population requires production and consumption habits. Not only considering ourselves as responsible citizen of nation but one must be responsible towards themselves, one must rely upon their standards.

Everyone who needs food to live has a relation to agriculture. The number of cultivators is coming down and the number of food consumers is rising. Hence, along with the price hikes in the market, adulteration is also on the rise. If this continues similarly, the wealth we would give our children in the future won’t be enough even for their hospital expenses.

The buyer is selling the same for ten times the buying price in the market. So, the person who grows food is losing, the food consumer we too are losing. Food consumers are increasing, along with the price hikes in the market, adulteration increases. Even after spending so much, we don’t know whether what we buy is good or adulterated. The SDGs seek sustainable management and efficient use of natural resources by 2030. Reduce the waste, particularly, halve food waste.